Medium

Rav Dhaliwal

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Rav Dhaliwal

·

Mar 12

Avoiding the post funding doom loop of sales failure

Why pivoting to PLG or hiring a sales person in a seed stage start-up is liable to make things worse

Avoiding the post funding doom loop of sales failure

Pinned

Rav Dhaliwal

·

Nov 13, 2025

Deciding who should own existing revenue

In the world of B2B software, responsibility for new revenue is widely understood to belong to the Sales team, yet commercial…

Deciding who should own existing revenue

Rav Dhaliwal

·

May 25, 2025

GTM Hiring Part 2: Trust…but verify

In the previous article in this series, we looked at the serious financial implications for early stage founders of mis-hiring a single…

GTM Hiring Part 2: Trust…but verify

Rav Dhaliwal

·

Mar 24, 2025

GTM Hiring Part 1: Why your job description is not a predictor of success

Hiring for roles outside of your area of expertise is one of the biggest challenges founders like you will face.

GTM Hiring Part 1: Why your job description is not a predictor of success

Rav Dhaliwal

·

Mar 7, 2025

Always be hiring

Early Hires

Always be hiring

Rav Dhaliwal

·

Jan 23, 2025

Mind the gap

Deal fatigue

Mind the gap

Rav Dhaliwal

·

Jul 15, 2024

The opportunities forCustomer Success

The drive for efficiency

The opportunities forCustomer Success

Rav Dhaliwal

·

Apr 25, 2024

Building an outbound sales motion

This is the third in a series of articles based on “Crane Foundations”, an instructor-led course on how to build founder-led go-to-market…

Building an outbound sales motion

Rav Dhaliwal

·

Dec 8, 2023

The 4 steps to managing inbound sales

This is the second in a series of articles based on “Crane Foundations”, an instructor-led course on how to build founder-led go-to-market…

The 4 steps to managing inbound sales

Rav Dhaliwal

·

Oct 3, 2023

The key to repeatable sales

This is the first in a series of articles based on “Crane Foundations”, an instructor-led course on how to build founder-led go-to-market…

The key to repeatable sales

Rav Dhaliwal

Rav Dhaliwal

Investor, Board Member, Venture & Limited Partner @crane_vc . Alumni @slackhq @zendesk @yammer @salesforce and others.

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